Published : December 23, 2011
Having your own shiny website is great but without love and attention it isn't going to generate you any new business and isn't going to offer you a return on the money you paid for it. Here's a few tips to make it earn it's keep.
Keep adding new content
1. Regularly add new content to your site. It's interesting for your visitors, builds credibility and encourages other websites to link back to you as an authority figure.
Tell people about your website
2. Promote your website in the real world. Make sure you website's address is on your business cards, shop front and any other offline marketing you do. People can't visit your website if they don't know it exists!
Think about your online marketing
3. Invest in Search Engine Optimisation (SEO). This is the art of encouraging major search engines (like Google and Bing) to show your website on the first page of search results. The higher you appear on the page, the more visitors you will get.
Consider a Search Engine Optimisation Expert
4. Consider seeking outside help with your SEO campaigns. To do it right can cost a lot of time and it's more of an art than a science. Using an SEO expert allows you access to the latest strategies and proven techniques.
Keep it looking nice for your visitors
5. Make sure your site is up to date and pleasing to the eye. 95% of your visitors make up their mind about your business within 3 seconds of arriving at your site. A large part of the decision is based on what they see and how it immediately affects them.
With a little bit of love and attention your site will soon be earning it's keep and bringing you new visitors and new clients.
Got questions? Give us a shout and we'll be happy to help!
